FOR JOURNALISTS
Press & Media
Hands-on commentary from a UK e-commerce founder. Direct contact, fast turnaround, real operational insight from running an 88,000-product retail operation.
88K+
Products in catalogue
2017
Founded — 8 years trading
6
Product categories
across the catalogue
4
Sales channels
own site + 3 marketplaces
ABOUT THE BUSINESS
A UK retailer built around automation.
Cheap Stuff 4 All is a UK online retailer trading since 2017. The catalogue spans 88,000+ products across six categories — Homeware, Tech, Beauty, Health, Office and Vape — sold through our own website plus the major UK marketplaces: eBay, OnBuy and Joom.
What makes the business distinctive is the operational model. The entire stack — multi-supplier inventory sync, multi-channel order processing, marketplace listing management, customer review collection, and SEO content generation — is built in-house using Python and AI tooling. The result: a retailer with the breadth of a department store and the responsiveness of a startup.
QUICK FACTS
The essentials, at a glance
| Founded | 2017 |
| Years trading | 8+ |
| Catalogue size | 88,000+ SKUs |
| Categories | Homeware, Tech, Beauty, Health, Office, Vape |
| Sales channels | Own site, eBay, OnBuy, Joom |
| Founder & Director | Lee Roshan-Nahad |
| Legal entity | Designer Luxury Ltd (10731910) |
Lee Roshan-Nahad
Founder & Director
ABOUT LEE
Founder, director, and direct point of contact.
Lee Roshan-Nahad founded Cheap Stuff 4 All in 2017 and has built it into a UK e-commerce business spanning six retail categories and 88,000+ SKUs. He oversees operations, technology, and growth — supported by an automation stack built in-house using Python and AI tooling.
His perspective is grounded in eight years of operational experience rather than theory: marketplace fees, supplier reliability, multi-channel inventory drift, Brexit’s continuing impact on UK retailers, and the practical realities of running a high-volume online retail business.
EXPERTISE
Topics we can speak to
Operational, technical, and commercial commentary across UK e-commerce — plus a wide range of adjacent topics. If your story touches an area not listed below, get in touch.
- 📊 UK e-commerce trends — operational realities
- 🛒 Multi-channel retail strategy — site + marketplaces
- 🇬🇧 Marketplace dynamics — eBay, OnBuy, Joom
- ⚙️ AI and automation for retail — beyond the hype
- 📦 Inventory and supply chain — running at scale
- 💻 WooCommerce and retail technology
- 🔍 SEO & Google Merchant Center — product visibility
- 🚀 Cross-category retail — Homeware to Vape
- 📈 Bootstrapped growth — building without VC
- 🇪🇺 Brexit’s continuing impact on UK retailers
- ⭐ Customer reviews & online reputation
- 💷 Marketplace fees & unit economics
MEDIA CONTACT
Get in touch.
All press inquiries go directly to Lee. Replies typically within 24 hours — same-day for time-sensitive queries.
💼 LinkedIn
Tight deadline? Flag it in your email subject line (e.g., “DEADLINE: 5pm Friday”) and we’ll prioritise.
A NOTE ON WORKING WITH LEE
Lee responds to journalist queries personally. Quotes are authentic and operationally grounded, turnaround is fast (typically same-day), and you can ask detail-level questions directly. For longer-form content like interviews, feature pieces, or podcast appearances, please flag time requirements upfront.