Whatever It Takes is a fragrance brand built around the idea of channelling the spirit and drive of some of the world’s most iconic musicians and entertainers. Each fragrance in our range is created in collaboration with a celebrity, designed to reflect their personality, lifestyle, and signature style rather than simply bearing their name. Shoppers drawn to this kind of fragrance tend to look for something with a genuine sense of character — a scent that feels bold, aspirational, and a little different from the mainstream. Our Whatever It Takes collection spans a variety of fragrance profiles, from fresh and light to deeper, warmer, and more intense, so there is something to suit a broad range of tastes and occasions. Whether you are buying for yourself or looking for a gift for someone who loves music and pop culture, these fragrances offer an accessible way to connect with the artists you admire. The presentation and packaging tend to be striking too, making them a popular choice when something a little special is needed.
All Fragrances