Samsung Series 7 RU7100 127 cm (50″) 4K Ultra HD Smart TV Wi-Fi Black

True 4K colour & clarity
Don’t settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.

UHD Dimming
Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality.

UHD Processor
Relax with a TV that adapts to give you the very best 4K picture.

Discover picture detail like never before
Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

Less time searching and more time watching
Universal Guide
Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.

See the bigger picture
You’ve never been closer than this. The bigger the screen, the better the detail. You’ll experience every moment of the game, feel every explosion and be right in the middle of the action.

Slim Design
A TV designed to look elegant from any angle with a design that gives you less TV and more picture.
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All your content and devices in one place
You no longer need multiple remotes lined up on your coffee table. Control your compatible devices and content with the TV remote control. You’re only ever 3 clicks from your favourite shows.*